ST. LOUIS--(BUSINESS WIRE)--Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, is honoring the one year anniversary of its relationship with St. Jude Children’s Research Hospital®, one of the world’s premier children’s research centers, by continuing its support of the hospital. Throughout 2012, the company and its Guests will help St. Jude through a number of key initiatives. Beginning today and throughout the month, Guests can add $1 (or more) to their total purchase at Build-A-Bear Workshop stores in the United States and online at buildabear.com® for St. Jude. In Canada, store locations will be offering purple satin hearts for $1. A special song, titled “Friends Count,” is also available for Guests to download with a $1 donation to St. Jude. Additionally, the “Cause for Celebration” party program introduced one year ago continues to give Guests a way to have fun while making a difference. In the past year, Build-A-Bear Workshop and its Guests have raised more than $330,000 to support St. Jude Children’s Research Hospital.
