NASHVILLE, Tenn., April 6 /PRNewswire/ -- East Jefferson General Hospital in Metairie, Louisiana, has engaged Nashville-based Aegis to assist the facility in effectively linking the hospital’s services and programs with the health-related needs of local employers and their workforce.
“Our goal is to work with area employers to identify specific employee health risks and then offer early detection, prevention and education initiatives that will moderate potential health-related claims,” said Jeff Fernandez, director of payer relations and contracting at East Jefferson. “This approach will not only aid local employers and provide for a healthier workforce, but will help ensure that our marketing dollars are best spent to address specific community needs where we can have the greatest impact.”
The Aegis approach to “employer market segmentation” has been successfully used by more than 70 hospitals and in 7,000 employer sites nationwide. In each of these markets, Aegis has aligned the interests of the employer and the provider in a way that, for the first time, truly positions them as “financial partners” with local employers.
Under the terms of the agreement with East Jefferson, Aegis will provide the hospital with its acclaimed proprietary software and Internet applications as well as Aegis’ employer-based Health Information Centers, Personal Health Surveys and Personal Health Reports. Combined, these tools provide individual employees a confidential snapshot into their own health risks while cementing a bond between that workforce and the local hospital.
Most importantly, the information allows senior management at area employers to identify potential healthcare costs and risks among their workforce related to a specific disease such as heart, cancer and diabetes. By taking proactive intervention and moving at-risk employees into appropriate hospital-based programs, employers have been shown to save meaningful dollars in employee health costs, absenteeism, healthcare premiums, worker’s compensation and other healthcare-related expenditures.
“Aegis has been able to achieve a win-win-win scenario for consumers, employers and providers in every market we’ve entered because we replace yesterday’s mass-marketing mindset with a much more focused and strategic approach,” said Robert Chamberlain, chief executive officer of Aegis. “At East Jefferson we are honored to be working with a market leader who has a three-decade history of community service and strong stewardship.”
East Jefferson General Hospital is a publicly owned, not-for-profit community hospital with more than 450 beds providing care to the residents of the East Bank of Jefferson Parish and surrounding communities. Among the major services offered at the facility are cardiovascular services, women and child services, a regional cancer center, and rehabilitation services. It also operates a freestanding wellness center where adult members access the latest exercise equipment, personal training, aquatics, educational sessions, and group exercise programs.
Since pioneering the concept of employer-directed marketing in 1989, no other company focused on such alternative marketing has been able to match Aegis’s breadth of services, track record and bottom-line proven performance. The company’s national client base includes for-profit, not-for-profit and academic medical centers that have turned to Aegis to enhance bottom-line profitability by driving top-line growth. Further information on Aegis may be obtained at http://www.aegisgroup.com/.
Aegis
CONTACT: Ross Goldberg, +1-818-597-8453, for Aegis
Web site: http://www.aegisgroup.com/