Drug Firms Like Pfizer Inc. Turn to Coupons in Bid to Keep People Off Generic Drugs

Published: Aug 22, 2012

Spurred by competition, some pharmaceutical companies are now offering coupons to help patients reduce their co-payments on brand name medications.

WHAS-TV reports that the companies are doing it to compete with new generic versions of the drugs that are now coming onto the market — including generics for Lipitor, Plavix and Diovan.

For example, Pfizer Inc. (NYSE: PFE), which tested the coupons last year, now offers co-pay coupons that can bring insured patients six of its medicines for as little as $4 a month each, the report said.

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