MAX MESSMER (Scripps) -- A good writer pays close attention to the all-important introduction when crafting a story. Whether using an amusing anecdote, witty wordplay or a gripping quote, authors strive to hook readers right from the start. As a job seeker, your goal is the same. You want to grab the attention of a prospective employer with a well-crafted opening to your cover letter that convinces a hiring manager to read the attached document -- your resume. But steer clear of playful introductions, which can come across as unprofessional, insincere or confusing. Read full article below.