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Researchers at Nottingham Trent University have made a startling discovery: what’s printed on your T-shirt could have a large effect on your attractiveness to the opposite sex. The study involved plain white T-shirts with the letter “T” printed on them--one shirt had a right-side-up T, and one was upside-down, with the cross of the letter stretching across the belly. The hypothesis was that heterosexual women would find men more attractive if an illusion was perpetrated that emphasizes a “v-shaped torso,” a supposed sign of masculinity. The letter T, across the chest, could either exaggerated that shape or negate it, depending on which way it’s turned.
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