PLEASANTON, Calif.--(BUSINESS WIRE)--As the global pharmaceutical and biotechnology industries intensify their multichannel marketing and selling efforts, Veeva Systems is investing to remain the chosen partner for CRM solutions. Today, the company announced the addition of Paul Shawah as the Vice President of Multichannel Strategy. In this role, Shawah will lead the company’s efforts in closed loop marketing (CLM), eDetailing, alternative sampling, customer portals, and call centers.
