VANCOUVER, BC--(MARKET WIRE)--Jul 16, 2007 -- Upstream Biosciences Inc. (OTC BB:UPBS.OB - News), today announced it has hired GendeLLindheim BioCom Partners, LLC, as its communications agency of record. The firm, known as BioCom Partners, is a Manhattan-based public and investor relations boutique that specializes in supporting the growth of emerging and established biotechnology leaders. Principals Stephen Gendel and Barbara Lindheim bring decades of first-hand, professional expertise in media, financial and investor relations to their clients, who range from promising private firms to top-ranked industry bell weather stocks.