The famous chocolate cake scene in Danny DeVito’s Matilda shows our food cravings can get the best of us, yet also teach us the power of self-control. After stealing cake from the school cafeteria, a boy, Bruce, is forced to eat an entire thick, moist, chocolate cake against his own will. After a few mouthfuls, his intense craving for chocolate begins to wear off. Bruce was the victim of the habituation technique. In other words, he got used to it.
