For a healthy head of hair, real men reach for tofu. A new study shows soy protein may prevent prostate cancer, even male baldness. A little-known molecule called equol -- not to be confused with the sweetener Equal - is showing promise as a powerful blocker of a potent male hormone involved in prostate cancer, male baldness, even acne, researcher Kenneth D. R. Setchell, PhD, with Children’s Hospital Medical Center in Cincinnati, Ohio, tells WebMD. His paper appears in the current issue of Biology of Reproduction. So far, his studies involve only rats. But it looks promising for humans, Setchell says.