Through my mother’s family tree, I can claim legitimate heritage linking me to a certain historically well known distiller of American rye whiskey that continues on as a national brand today; it is owned now by a foreign multinational, but I always enjoyed thinking about the family drama unfolding of going from riches to rags during Prohibition when the family had to sell the business. For a while after finishing my MBA, I was even working with a relative in an attempt to revive family involvement in distilling, especially given the craving for “craft” brands now.
