SALT LAKE CITY--(BUSINESS WIRE)--Paradigm Medical Industries, Inc. (OTCBB: PMED.OB/PMEDW.OB), the leader in glaucoma diagnostic and management devices, today named Joy Roop, Director of Marketing and Product Specialist. Ms. Roop will be involved in the redesign of the Company’s proprietary products and the development of marketing strategies for existing and new products.