PRINCETON, N.J., March 9 /PRNewswire-FirstCall/ -- Orchid Cellmark Inc. , a leading worldwide provider of DNA identity testing services, today announced that it has appointed Bruce F. Basarab as Vice President of North American Sales and Marketing. He will be based in Orchid Cellmark’s corporate headquarters in Princeton, New Jersey. Mr. Basarab is joining the company in a newly-created position, where he will be responsible for all aspects of Orchid Cellmark’s North American sales and marketing, including the company’s North American sales force.
Mr. Basarab has over 25 years of domestic and international experience in the medical device, diagnostics and pharmaceutical industries. Before joining Orchid Cellmark, he was Executive Vice President of Commercial Operations for medical device company i-STAT Corporation, where he was responsible for overseeing worldwide commercial activities including marketing, sales, customer and technical support, distribution and medical affairs. Previously, Mr. Basarab was Senior Vice President of Sales and Marketing for Geneva Pharmaceuticals, the U.S. generic drug unit of Novartis. Mr. Basarab was promoted to this position from predecessor company Ciba-Geigy, where he first was Executive Director of Northwest Sales and then was appointed Vice President of Sales for the Pharmaceutical Division. Earlier in his career, Mr. Basarab held positions of increasing responsibility at Ciba Corning Diagnostics, including Director of National Accounts and Director of Sales and Marketing for their Critical Care Division.
Thomas Bologna, President and Chief Executive Officer of Orchid Cellmark, commented, “Bruce brings a solid track record of achievement and innovation in a variety of relevant sales and marketing assignments. He will be integral to driving and supporting our marketing programs and increasing sales in our North American business. We are pleased to have Bruce on board and look forward to his contributions to the growth of our DNA identity testing business.”
Mr. Basarab has a B.A. degree in Chemistry from Bucknell University.
About Orchid Cellmark
Orchid Cellmark is a leading provider of DNA identity testing services for the human identity and agriculture markets. In the human identity area, the company provides DNA testing services for forensic, family relationship and security applications. In the agriculture field, Orchid Cellmark provides DNA testing services for selective trait breeding. Orchid Cellmark’s strong market positions in these segments reflect the company’s accredited laboratories in the U.S. and U.K., its innovative genetic analysis technologies and expertise, and the world-renowned Cellmark brand that has been associated with exceptional quality, reliability and customer service for nearly two decades. More information on Orchid Cellmark can be found at www.orchid.com and www.1800dnatest.com.
Contacts Investors: Media: Mary Bashore Barbara Lindheim Orchid Cellmark Inc. GendeLLindheim BioCom Partners (609) 750-2324 (212) 918-4650
Orchid Cellmark Inc.
CONTACT: Media, Barbara Lindheim of GendeLLindheim BioCom Partners,+1-212-918-4650, or Investors, Mary Bashore of Orchid Cellmark Inc.,+1-609-750-2324
