April 20, 2011 -- (www.globalb2bcommunications.com) Both business-to-consumer and business-to-business companies whether they are selling online to local customers or trying to reach worldwide markets—and especially those that were hard hit by the recent Google clamp down on “content farms” and other changes in search engines impacting sales, can now attend a state-of-the-art web marketing course conducted by the search engine optimization educator hired by the US Patent Office to train its patent officers on how search engines really work.
The next scheduled beginner course on search engine optimizationmost appropriate for b2c business owners and marketing executives will be held May 23-24.
An advanced level course geared for web professionals or business managers with direct hands-on responsibility for their company’s internet marketing will follow on May 25 – May 27.
The complete five-day course is recommended for business owners and marketing, advertising or communications executives with direct responsibility for their company’s website, or SEO professionals seeking University Continuing Education Units or who have not studied college-level SEO courses before.
The May courses will be held in Research Triangle Park (Raleigh), North Carolina (USA). Attendees unable to travel to this location can make inquiries on custom classes for their organization by writing to info@globalb2bcommunicatiions.com.
The course syllabi on both the beginner and advanced courses on search engine optimization, and other registration information can be found at http://www.globalb2bcommunications.com/web-marketing-courses/search-engines-optimization/.
Amy Munice, creator of the internet marketing website, Global B2B Communications, explains, “Many global B2C and B2B companies that I am in contact with are relatively unaware of how changes in search engines adversely impact making sales outside of your locale. Even companies that have very local markets are not prepared for ongoing changes in search engines. For example, as I traveled across the United States in the weeks after Google announced its crackdown on so-called “content farms” that some ill-informed companies were using to try to jerry-rig their website rankings, it was clear to me that the mistaken notion that businesses can succeed on the Internet by attempting to reverse engineer Google algorithms is pandemic. Mike Marshall, whom the US Patent Office hires to teach its patent officers how search engines really work is a one-of-a-kind educator – an expert in natural language processing and the computational linguistics that drive today’s search engines around the world and also with local search. Mike Marshall has long been educating web professionals on the fallacy of trying to reverse engineer any search algorithm. I recommend his course first of all to business owners and executives who need to make more informed hiring decisions that will enable them to avoid problems like the widely reported drop in website rankings following Google’s implementation of the so-called “Farmer Algorithm”. The advanced course is ideal for seasoned web professionals who want to stay up- to-date on best practices for web marketing.”
About Global B2B Communications
Global B2B Communications (www.globalb2bcommunications.com) is a compilation of tools and services for best practice internet marketing including: google advertising, web and design and other pay per click tools and services from Howie Jacobson, the author of Google AdWords for Dummies; one-of-a-kind search engine optimization tools developed by Mike Marshall, the SEO educator whom the US Patent Office hires to teach its patent officers how search engines really work; and other web marketing services and “more marketing muscle” directories geared to help companies make sales anywhere in the world. Inquiries can be made to the site’s creator, Amy Munice, President of ALM Communications Inc. (now also d.b.a. Global B2B Communications at info@globalb2bcommunications.comor +872-B2B-SEO1 (+872-222-7361).
Please address editorial inquiries to editorial@almcommunications.com, +773-862-6800
