MassRoots, Inc. (“MassRoots” or the “Company”) (OTCQB: MSRT), one of the leading technology platforms for the regulated cannabis industry, announced today that its recently launched rewards program for cannabis consumers
LOS ANGELES, /PRNewswire/ -- MassRoots, Inc. (“MassRoots” or the “Company”) (OTCQB: MSRT), one of the leading technology platforms for the regulated cannabis industry, announced today that its recently launched rewards program for cannabis consumers, WeedPass, has on-boarded more than 50 participating dispensaries. WeedPass customers have already earned more than 650 tickets for sporting events and festivals, such as Reggae on Rt. 66, driving more than $45,000 in sales to participating dispensaries. “We plan to continuously expand our dispensary footprint and consumer reach, in addition to the variety of rewards listed on our platform. We expect this to drive more consumers and purchasing volume to our dispensary clients,” stated Isaac Dietrich, MassRoots’ Chief Executive Officer. “We believe WeedPass’s unique structure can drive significant purchasing volume to the thousands of dispensaries across the United States by offering compelling rewards for mainstream cannabis consumers.” According to a 2017 Forrester Research Report, 72% of U.S. adults belong to at least one loyalty program and of those consumers, people belonged to 9 loyalty programs on average. That report also states loyalty program members spend, on average, $42.33 more than non-loyalty program members at traditional retailers. WeedPass is currently available in the California and Colorado markets, and the Company intends to expand the program to every state which has a regulated cannabis market. For more information on WeedPass, please see the WeedPass Overview Deck released on September 27, 2018. About MassRoots Forward-looking Statements
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Company Codes: OTC-PINK:MSRT, OTC-QB:MSRT, OtherOTC:MSRT |