Johnson & Johnson expects to decide by October how to consolidate the global roster for its consumer-products business in a process top marketer Michael Sneed said may eliminate agencies but isn’t primarily driven by cost or by accounts that have shrunk due to recall and manufacturing issues. In an interview with Advertising Age, Mr. Sneed, who took over earlier this year as VP-global corporate affairs, said the review includes only current roster shops. J&J spent $2.6 billion globally on advertising last year, mainly on its consumer businesses, and $1.94 billion in the U.S., according to the Ad Age DataCenter, with the consumer businesses making up the vast majority of that spending.
