WORCESTER, Mass., Sept. 1, 2010 (GLOBE NEWSWIRE) -- Generex Biotechnology Corporation (Nasdaq:GNBT), the leader in drug delivery for metabolic diseases through the inner lining of the mouth, announced today it has initiated an integrated Social Media campaign across its corporate website (www.generex.com) as well as its e-commerce websites for its various consumer diet, glucose raising and energy products, including Glucose RapidSpray™ (www.GlucoseRapidSpray.com), Crave-NX™ Diet Spray (www.CraveNx.com), BaBoom!™ Energy Spray (www.BaBoomEnergySpray.com) and Glucose RapidSpray™ for Pets™ (www.GlucoseRapidSprayPets.com). Through Facebook, Twitter and various other online community destinations, these social media campaigns serve to increase brand awareness, build online community engagement and enhance long-term customer loyalty via relevant content postings and on-demand conversations.
