Frost & Sullivan Release: Technological Advancements And Stringent Safety Measures Drive Growth In The European Antimicrobial Market

LONDON, August 2 /PRNewswire/ -- Synthetic antimicrobials are gradually being overtaken by natural alternatives due to the increasing hype over the latter’s health benefits. At the same time, technological advances are expected to modify the undesirable properties of synthetic antimicrobials, thereby improving product quality and contributing to an expanded application base. These trends will underline growth in the European antimicrobials market.

Frost & Sullivan (http://www.food.frost.com) finds that the European antimicrobial market earned revenues of $119.7 million in 2005 and estimates this to reach $131.2 million in 2012.

“The future of food antimicrobials lies in their ability to curb the growth of most spoilage organisms,” notes Frost & Sullivan Research Analyst R. Nithya. “Food manufacturers still resort to the use of synthetic antimicrobials as an effective means to prolong the shelf life of their products.”

With increasing global distribution and outbreaks of avian flu and BSE, the use of different combinations of antimicrobials along with efficient delivery systems are regarded as the most reliable means to maintain food quality. Without the use of antimicrobials, food safety would be jeopardised and costs would become excessive.

“However, consumer suspicions about products containing antimicrobials are reducing opportunities for further growth,” explains Ms. Nithya. “Consumers fear that consumption of antimicrobials would have negative effects on their health.”

For many consumers, this fear stems mainly from the fact that they are not willing to buy products containing substances described in unfamiliar terms. Scientific reports linking these substances to diseases such as cancer is also lowering end user confidence in antimicrobials usage.

Stringent European legislation is not only limiting the quantity of antimicrobials that can be used in food products, but is restricting their application base as well. Promisingly, however, EFSA has recently approved the use of four antimicrobials to improve hygiene and processing procedures in chicken manufacturing plants, thus setting the stage for expanded antimicrobials usage in meat processing plants.

“To promote consumer confidence and informed decision making, market participants will need to focus on educating end users about the antimicrobial terminologies listed on product labels,” advises Ms. Nithya. “Consumers should also be made aware of the fact that scientific assessments are carried out before any antimicrobial is permitted for use.”

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the latest analysis of the European Market for Antimicrobials in Food and Beverage Applications (B463) then send an e-mail to Janina Hillgrub, Corporate Communications at janina.hillgrub@frost.com, with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

European Market for Antimicrobials in Food and Beverage Applications is part of the Food & Beverage Ingredients Subscription, which also includes research in the following markets: U.S. Antimicrobial Market, European and U.S. Food Antioxidants Market and U.S. Food Additives and Preservatives Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Title: European Market for Antimicrobials in Food and Beverage Applications

Code: B463-88

Background

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

Frost & Sullivan Chemicals and Food Group is the strategic market consultant delivering insight and understanding to support business growth internationally. We identify and analyse the critical market challenges companies must address to become successful competitors in their industry. Our work is focused on these challenges in order to provide our clients with market strategies that enable them to increase revenues, market share and profitability.

The Group continuously monitors a comprehensive spectrum of chemical and food markets for trends, market measurements and strategies, and delivers powerful data via research publications, bespoke market intelligence projects and customised consulting.

Our team of expert analysts is structured around four key areas: Food Speciality Chemicals Fine Chemicals Performance Materials Media Contacts: Europe: Janina Hillgrub Corporate Communications P: +49(0)-69-770-33-11 E: janina.hillgrub@frost.com Americas: Trisha Bradley Corporate Communications P: +1-210-247-3870 E: trisha.bradley@frost.com Asia Pacific: Donna Jeremiah Corporate Communications P: +603-6304-5832 E: djeremiah@frost.com India: Surbhi Dedhia Corporate Communications P: +91-22-2832-4705 Ext: 131 E: sdedhia@frost.com Australia: Sharmin Jassal Corporate Communications P: +612-8247-8900 E: sjassal@frost.com

List of key words in this press release: synthetic antimicrobials, antimicrobials, BSE, food quality, food safety, EFSA, food hygiene, chicken manufacturing plants, meat processing plants, Europe, European antimicrobials market, food applications

List of key industry participants: AMC chemicals, Alsiano Altaquimica S.A.,Arnold Suhr Netherlands B.V., Atlantic Chemicals Trading GmbH, Barentz, BASF, Brenntag GmbH, Caldic Ingredients BV, caldic Ingredients BV, C.E.Roeper GmbH, Cheminova, Chemos GmbH, Chimab, CORTEX Chemicals, Daicel (Europa) GmbH, Decachimie S.A., Dr.Paul Lohmann, DSM Fine Chemicals, DSM Special products, Euringus, Esseco S.P.A, Fiske Food Ingredients Ltd /Univar N.V, Fiske Ireland, Forum Bioscience, Fuerst Day Lawson, Gadot Bio-Chem (Europe) B.V., Galactic, IHC I.H.Chempharm, Jan Dekker, Jost chemicals, Juan Martinez Perez, S.L., Jungbunzlauer Inc., Kemira, Kraemer & Martin, Kudos Blends Ltd, Mayfair Foods, Noveon, Nutrinova, Omnia Ingredients GmbH& Co. KG, Peter Whiting Ingredients, Procudan A/S, Purac, Regis Ltd, Rhodia Food, Rigest Trading Ltd, rode & rode a/s, Smart Trading AG, Synaco, Syntapharm Ges. f. Pharmachemie mb, Tanabe, Veltro Co, Venus Enterprises Ltd, Verdugt b.v., Tastetech, Ter Hell & Co. GmbH, TILLMANNS SPA, The Carbon Group, Uniferm OY, Wenda

Frost & Sullivan

CONTACT: Media Contacts: Europe: Janina Hillgrub, CorporateCommunications, P: +49(0)-69-770-33-11, E: janina.hillgrub@frost.com;Americas: Trisha Bradley, Corporate Communications, P:+1-210-247-3870, E:trisha.bradley@frost.com; Asia Pacific: Donna Jeremiah, CorporateCommunications, P: +603-6304-5832, E: djeremiah@frost.com; India: SurbhiDedhia, Corporate Communications, P: +91-22-2832-4705 Ext: 131, E:sdedhia@frost.com; Australia: Sharmin Jassal, Corporate Communications, P:+612-8247-8900, E: sjassal@frost.com

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