“It’s just plain fun” aren’t necessarily words you’d expect to hear out of the mouth of a CEO of a medical device company working in a crowded market and physically surrounded by a cluster of competitors. But this company does things a little differently. It doesn’t employ a sales force, advertise its products or exhibit at trade shows. Although it incubates startups in-house, it’s not trying to be a game-changer. Its CEO – who “loves” audits because they’re like free consulting – didn’t even have a business plan for the first several years of the company’s existence. He says no to customers sometimes. He’s never tapped into venture capital and makes it clear he has no intention of divesting or selling off equity in the company.
