Chipotle Launches “My Chipotle” Advertising Campaign Tied to Menu Variety

BUSINESS WIRE -- Chipotle Mexican Grill, the national chain of burrito restaurants known for serving Food With Integrity, has launched a comprehensive advertising campaign to increase awareness of the 60,000-plus various food combinations available on its menu. The new campaign, called “My Chipotle,” seeks to harness the creativity of Chipotle’s dedicated fan base and engage them via an online call for videos and original content.