The initial test campaign conducted by Canon Communications on EDN.com, a comprehensive information source for the EOEM (electronics original equipment manufacturer) segment, yielded a 49% higher CTR (click thru rate). The first behavioral targeting campaign with multiple clients and campaigns will go live on EDN.com in August.
“Canon continues to implement new tools to provide essential resources for advanced manufacturing managers and design engineers,” said Charles McCurdy, CEO of Canon Communications. “By targeting ads served based on demonstrated interests, our websites become more pertinent to our user base. Suppliers to advanced manufacturers–our advertisers–can make marketing budgets more productive and receive more highly qualified, actionable leads.”
Powered by Google/DoubleClick’s Boomerang for Publishers, visitors to Canon’s media websites are tracked in real-time and quickly become segment members allowing for efficient building of pre-qualified audience groups. These audience groups can be selected by advertisers to deliver pinpoint accurate marketing messages as they navigate through Canon’s websites–surrounding the visitor with relevant advertising regardless of the subject matter.
“Canon’s websites have over 29 million unique visitors each year,” stated Jason Brown, Vice President for Digital Media. “We are always looking for ways to connect these visitors with meaningful content and advertiser messages. With our new behavioral targeting program, we can deliver relevant information to our audience, and our advertisers have the opportunity to engage with our users based on demonstrated technology, product or subject matter interest like never before. Simply put, it’s delivering the right message to the right audience at the right time–a powerful equation and one we are excited to deliver across all our markets and media brands.”
For more information about Canon Communications’ behavioral targeting advertising programs, please contact Melissa Sauer-Kitchen at 303-254-4752.
About Canon Communications
Canon Communications LLC, a portfolio company of Apprise Media LLC, is the leading producer of trade events, publications, and electronic media for the $3 trillion advanced, technology-based manufacturing industry, including medical device, packaging, design engineering, process technology, automated assembly, electronics, quality control, and plastics processing.
Further information about Canon’s business-to-business publications, trade shows, and digital media is available at www.cancom.com.
Media Contacts:
Melissa Sauer-Kitchen Canon Communications 303-254-4752 Melissa.Sauerkitchen@cancom.com
Laura Brophy Marketcom PR 203-364-8657 lbrophy@marketcompr.com
