ALISO VIEJO, Calif., Sept. 14 /PRNewswire/ -- Bausch & Lomb announces that a direct-to-consumer advertising campaign will resume today (September 14) in nine U.S. media markets to educate baby boomers and seniors about Crystalens(R), the nation's only FDA-approved accommodating intraocular lens (IOL).
Crystalens, which is a product of Bausch & Lomb, is the only FDA-approved accommodating intraocular lens. Unlike the standard cataract replacement lenses, Crystalens is designed not only to eliminate the patient's cataract but also to provide a full range of vision so that the patient can see near, far and everywhere in between. Many Crystalens patients hardly, if ever, need their glasses or contacts after surgery.
The advertising campaign is aimed at consumers who are 55 years old and older who are still major users of traditional mass media. In other markets around the country, the advertising campaign has generated a tenfold increase in traffic to the web site, resulting in increased sales for Crystalens.
There are 3 million cataract surgeries every year. A cataract is a clouding on the normally clear lens in your eye. When it forms, the natural lens in the eye is replaced by an intraocular lens. The Crystalens is an intraocular lens that is designed not only to fix the patient's cataract, but to help improve the patient's full range of vision.
"Our objective is to inform the baby boomer and the senior that if they are planning to have cataract surgery, they should consider Crystalens because it provides the patient the opportunity to improve their full range of vision," said Ms. Jacobs.
About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.
SOURCE Bausch & Lomb
CONTACT: Ed Coghlan, Coghlan Consulting for Bausch & Lomb,
+1-818-893-7453, edcoghlan@gmail.com
Web site: http://www.bausch.com/
