Bausch & Lomb Launches PureVision(R)2 With High Definition(TM) Optics

ROCHESTER, NY--(Marketwire - November 18, 2010) -

Bausch + Lomb announces the launch of PureVision®2 with High Definition™ Optics contact lenses, the latest development in the company’s portfolio of lenses. Designed to reduce glare and halos while delivering excellent vision, these new monthly contact lenses bring together several improvements to help overcome the challenges that contact lens wearers face, including spherical aberration, an optical effect that can result in blurred vision, glare and halos. The result is a lens that provides crisp, clear vision, optimal comfort and breathability.

“The initial response from eye care professionals to the PureVision 2 with High Definition Optics was overwhelmingly positive based on patient reports of great vision and comfort,” said Dr. Michael Pier, director of Professional Relations, Vision Care - North America, Bausch + Lomb.

PureVision 2 with High Definition Optics optimizes design to reduce spherical aberration across the entire power range. The lenses are packaged in a unique solution that delivers outstanding comfort upon insertion. Additionally, the new lenses provide high levels of oxygen transmissibility during wear to ensure a healthy environment for the eyes. One of the thinnest lenses available, PureVision 2 with High Definition Optics are also exceptionally easy to handle.

Fulfilling unmet patient needs

The Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT) study of 3,800 vision-corrected patients across seven countries revealed that vision is the most important feature when choosing eye-related products. Of the contact lens wearers experiencing glares or halos, 90 percent reported that they are interested in a solution that reduces glare, while 89 percent are interested in a solution that reduces halos. Fewer than 10 percent of the respondents reported having a complete solution for these symptoms. The survey, commissioned by Bausch + Lomb, was conducted by independent market research firm, Market Probe: Europe.

“When designing PureVision 2 with High Definition Optics, we looked to the lifestyles that millions of patients are living today. These lifestyles include activities in which vision is critical, including nighttime driving, classroom learning, and athletics,” said Lisa VanDeMark, vice president of Brand Marketing, Vision Care - North America, Bausch + Lomb. “With nearly 25 million Americans reporting that they drive between midnight and 6:30 a.m., and college students spending 11-15 hours in the classroom per week, PureVision 2 with High Definition Optics provides a contact lens designed for crisp, clear vision, especially in low light.”

About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch + Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, N.Y. Its products are available in more than 100 countries. More information about the company can be found at www.bausch.com.

®/™ denote trademarks of Bausch & Lomb Incorporated.

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