Verticals onDemand Joins Forces with MediMedia to Launch the First CRM Solution with Pre-Loaded Formulary Data

PLEASANTON, Calif. & YARDLEY, Pa.--(BUSINESS WIRE)--Verticals onDemand, developer of industry-specific onDemand CRM solutions for the life sciences industry, and MediMedia Information Technologies a division of MediMedia USA, Inc. will integrate their solutions to provide pharmaceutical managed care teams with the first onDemand CRM solution pre-loaded with formulary data. Formulary data will be automatically updated through web services and the Salesforce.com API.