CHATHAM, N.J. and YARDLEY, Pa., Aug. 25 /PRNewswire/ -- In a move to secure the highest level of medical and scientific integrity in its services, MediMedia USA, with divisions in Chatham, New Jersey and Yardley, PA, has appointed Steven Peskin, MD, MBA, FACP, as Executive Vice President and Chief Medical Officer.
"Dr. Peskin's extensive clinical, managed care, pharmaceutical marketing and drug development experience will enhance the core offerings of all MediMedia business units. His leadership and direction will allow MediMedia to continue to grow as a renowned healthcare communications company, one that understands the needs of consumers, patients, health plans and healthcare professionals, as well as the overall business of healthcare," said Brad Kozar, Group President and CEO, MediMedia Managed Care's Division.
Prior to joining MediMedia USA, Dr. Peskin was Chief Executive Officer of Pharmaceutical Research Plus (PRP) in Severna Park, MD, a clinical trials support company owned by HealthSTAR. At PRP, Dr. Peskin successfully enhanced operational performance, which led to increased revenues. Before PRP, Dr. Peskin was founder and president of Nelson Managed Solutions in Princeton, NJ, a managed care consulting firm and division of Publicis Healthcare Group. Prior to Publicis, Dr. Peskin spent ten years as a physician executive with major health insurers including CIGNA and PacifiCare Health Systems.
Dr. Peskin's background includes several faculty appointments at Tufts University School of Medicine, The University of Texas, Southwestern, The University of Oklahoma, and currently, Assistant Clinical Professor of Medicine at The University of Medicine and Dentistry of New Jersey. He is a Diplomate of the American Board of Internal Medicine and a Fellow of the American College of Physicians, and serves on the editorial board of The Journal of Managed Care Pharmacy.
After receiving his MD from Emory University School of Medicine in Atlanta and completing his internal medicine residency at St. Elizabeth's Medical Center in Boston, Dr. Peskin continued his education at the Sloan School of Management at MIT, earning an MBA with a concentration in health care.
MediMedia USA offers the best-known brands in healthcare communications to both medical professionals and patients. In addition to its leading patient education and health content resources, MediMedia is the pre-eminent provider of solutions for pharmaceutical companies along their entire marketing continuum, targeting physicians, payers and patients with their content and applications. The company's attention to content quality, accuracy and ease of comprehension, as well as its experience in delivering specialized information to targeted audiences, has earned the trust and respect of healthcare stakeholders; pharmaceutical companies, employers, hospitals, health plans, physicians and patients throughout the country.
MediMedia USACONTACT: Michele Musci of MediMedia USA. +1-267-685-2709,mmusci@medimedia.com
