MISSISSAUGA, Ontario & FERNDALE, Mich.--(BUSINESS WIRE)--When the strategy team at Big Communications saw SFX, Skura’s closed-loop marketing platform for pharmaceutical sales forces, they knew they were looking into the future standard of healthcare communications. “We’ve been pushing for technological innovation in the healthcare industry for years,” said Big’s Chief Operating Officer, Brad Oleshansky. “The SFX solution was the perfect tool to help us push our clients to the next level.” What Big saw was the latest and most technologically advanced CLM solution in action. CLM solutions are changing the way the pharmaceutical and biotech sales forces interact with physicians because of their unique ability to capture data. This data possesses infinite value for brand teams because it shows how, why, and when a physician chooses to prescribe one drug over another. Taking it a step further, CLM can also help brands understand a physician’s perceived clinical value of competing agents.
