(Kearney, NE; June 25, 2012) – SCORR Marketing will launch five new brands at the 2012 Drug Information Association (DIA) Annual Meeting June 24-28 in Philadelphia, Pa. SCORR Marketing is a strategic marketing and public relations agency focused on helping drug development organizations reach their fullest potential through a full suite of marketing services including marketing strategy, public relations, communications and interactive marketing.
As drug development industry experts, SCORR Marketing is a vital partner for companies looking to develop a competitive advantage. The DIA Annual Meeting boasts more than 7,500 attendees and serves as a showcase for more than 400 companies and as a launching point for companies seeking recognition and new relationships.
Additionally, SCORR has conducted successful internal branding launches, and received extremely positive feedback. Rebecca Galloway, the Cenduit marketing manager, said its internal launch went very well.
“Everyone seems to be very excited about our new look,” Galloway said. “SCORR did a fantastic job. Our Global Head of Sales and Marketing, Anthony Frankland, said SCORR is the perfect fit for Cenduit. We look forward to collaborating with SCORR in the months and years to come.”
“SCORR Marketing is the largest and most experienced marketing and public relations firm within the drug development industry,” stated SCORR Marketing President Cinda Orr. “We are so proud to be part of our clients’ growth strategy and have the opportunity to extend our deep expertise in the CRO industry and award-winning creative on their behalf.”
In addition to many current brands including Camargo Pharmaceutical Services, Comprehensive Clinical Development, CRI Lifetree, DaVita Clinical Research, Firecrest Clinical and PharmaNet/i3 showcased at the DIA Annual Meeting, SCORR will launch five new branding campaigns:
• Theorem Clinical Research — THINK THEOREM
• Cenduit — Trials Not Tribulations
• clinicalRSVP — Give Dual Enrollment the Finger
• ExecuPharm — Hire Power
• LabConnect — With LabConnect, the world revolves around you.
To schedule a meeting with a Cinda Orr at DIA, call (308) 627-6521 or email cinda@scorrmarketing.com.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and utilizes a disciplined approach to marketing plans that ensures solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in brand development, client perception, copywriting, corporate identity, design services, interactive/Web, marketing strategy, media, public relations, social media and trade shows and events. SCORR Marketing has offices in Europe, Seattle and Omaha with headquarters in Kearney, Neb. Connect with SCORR Marketing on Facebook, LinkedIn, Twitter and YouTube.
