ANN ARBOR, Mich., July 29 /PRNewswire/ -- Medstat, a business of The Thomson Corporation (NYSE: TOC; TSX: TOC), has launched a new set of information tools for health plan marketing and planning professionals.
Medstat has customized Market Expert(R), its online market intelligence solution, to provide health plans quick, streamlined customer segmentation profiles, access to business planning data, and an expanded ability to assess risk. With this powerful resource, health plans can identify the best new customer targets, match provider networks to consumer profiles, and customize marketing communications. As a result, marketers can help shape the image and selection of their plans by well-matched prospects. Market Expert even provides insights about members who leave a plan.
Medstat also helps optimize new business opportunities created by the Medicare Modernization Act. Plan leaders can assess their risk in entering the Medicare market, attract the pre-Medicare retiree population, and spot potential customers ahead of their competitors.
“A health plan’s profits directly correlate to its ability to attract, manage and retain members who balance its risk profile,” said Medstat Vice President Michael Sherman. “Today’s consumers have more choices than ever before, and the market has widened due to options available through the Medicare Advantage program. A sophisticated consumer segmentation tool is invaluable to health plans competing in this climate.”
Medstat provides a full spectrum of information and analytic tools that health plans use to monitor and control medical costs, improve healthcare quality, manage risk, and secure profitable growth.
Medstat (http://www.medstat.com/ ) is a healthcare information company that provides market intelligence and benchmark databases, decision support solutions, and research services for managing the cost and quality of healthcare. The company applies these capabilities to improve policy and management decision making for employers, government agencies, health plans, hospitals and provider networks, and pharmaceutical companies. Medstat is a business within The Thomson Corporation. The Thomson Corporation (http://www.thomson.com/ ), with 2003 revenues of $7.6 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software applications and tools to more than 20 million users in the fields of scientific research and healthcare, law, tax, accounting, financial services, higher education, reference information, corporate training and assessment. With operational headquarters in Stamford, Conn., Thomson has approximately 39,000 employees and provides services in approximately 130 countries. The Corporation’s common shares are listed on the New York and Toronto stock exchanges (TSX: TOC; NYSE: TOC).
Medstat
CONTACT: David Wilkins of Medstat, +1-734-913-3397, ordavid.wilkins@thomson.com
