MarkMonitor Release: UK Consumers at Risk From Suspicious Online Sales of Diet Drugs

08 April 2011: MarkMonitor® - global leader in enterprise brand protection - today reveals the alarming number of illicit practices where diet pills can be bought online without the necessary prescription and warns consumers of the potential risks involved.

MarkMonitor analysed 358 ecommerce websites which have over 67 million visits annually that are selling or redirecting consumers to sites that ship diet pills to the UK.

The results showed a staggering 93% of these sites are selling and shipping without a prescription, which is an illegal practice in the UK. Of these 93%, some 22% of the sites request only an ‘online consultation’ in order to purchase the drugs, which neither replaces the legal requirement for a prescription nor guarantees the provision of accurate information.

The extent of the problem was revealed in the MarkMonitor findings with just two of the 358 sites analysed being authorised retailers to sell diet pills with a prescription to UK consumers.

“Selling drugs without valid prescriptions is a lucrative business and we are seeing more and more of these suspicious practices online. The statistics speak for themselves - an increasing number of unregulated websites are supplying quantities of slimming pills to unsuspecting consumers,” says Charlie Abrahams at MarkMonitor. “With obesity now affecting one in four adults in the UK[1], more people are looking for ways to quickly and easily lose weight and turn to the internet for the solution. This captive audience provides big business for internet fraudsters.”

“It is so important that brands take responsibility and effectively monitor their online sales channels to help ensure that any non-authentic sites are closed down as soon as possible. I cannot stress how business critical brand protection is, particularly within this market where people’s lives could be at risk.”

[1] Health Survey for England, December 2010 (http://www.dh.gov.uk/en/Publichealth/Obesity/index.htm)

About MarkMonitor

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorised channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com

MarkMonitor® is a registered trademark of MarkMonitor Inc. All other trademarks included herein are the property of their respective owners.

Press Contact

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The Whiteoaks Consultancy

+44 (0)1252 740900

carolines@whiteoaks.co.uk

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