PHILADELPHIA, Sept. 14 /PRNewswire/ -- Clarity Labs today opened, providing lab-based testing, eye tracking and other usability research services that help companies engage customers and enhance their business. Launched by media executive Jeffrey D. Erb and Harold Hambrose, CEO of Electronic Ink, Clarity Labs’ state-of-the-art facilities offer usability testing and a full staff of research consultants. The Labs are offered to companies as standalone rentable research locations or as fully staffed facilities.
Research services include:
- Usability testing gives businesses insight into exactly how consumers interact with their sites, products, broadcast, in-store merchandising, etc.
- Eye tracking research tests exactly what consumers look at and for how long, while using a product or viewing a site.
- Focus groups are live research forums which solicit feedback from current and potential customers.
- Mobile product testing enhances the user interface of apps and mobile sites.
- Live intercept testing gives clients a natural view (remotely) of how their customers will use their web sites in real-time.
- Expert usability testing is conducted by a group of research experts at Clarity Labs to provide professional consultation and opinions on brand architecture, navigation, design and workflow.
“Traditional research tells us what consumers are doing, but usability testing -- eye tracking in particular -- tells businesses how consumers are interacting with their product and why,” said Erb. “These nuanced understandings of consumer behavior increase companies’ ROI by reducing design costs and improving customer engagement.”
At a time when organizations who engage their customers exceed their competitors’ performance by 26% in gross margin and 85% in sales growth, usability research gains direct insights into what drives consumer interaction with a site, application, or device.
“Customer interaction drives the success of any product,” continued Erb. “Usability testing has the potential to help a number of industries from web sites, to mobile apps to medical and healthcare devices and even entertainment.”
Clarity Labs is outfitted with state-of-the-art digital recording and monitoring equipment, allowing researchers to conduct walk-throughs, focus groups and usability studies. Clarity Labs also conducts remote usability testing online, letting researchers test products in the user’s natural setting.
Erb and Hambrose opened Clarity Labs as a facility for external companies after it was previously used as an in-house only lab for Electronic Ink. A feature film and media technology executive, Erb serves as Clarity Labs’ executive director. In addition to working with Clarity Labs, Hambrose serves as the CEO of international design agency, Electronic Ink.
For more information, log on to www.ClarityLabs.com.
About Clarity Labs
Clarity Labs was created to provide insights into consumers’ interaction with technology. With facilities in Philadelphia and London, Clarity Labs helps businesses around the world improve their products’ usability and designs to optimize customer engagement. Clarity Labs was founded by Jeffrey D. Erb and Harold Hambrose. For more information, log on to www.ClarityLabs.com.
SOURCE Clarity Labs
