Senetek PLC Implements New Corporate Communication Policy

NAPA, Calif., Oct. 21 /PRNewswire-FirstCall/ -- Senetek PLC , a Life Sciences company engaged in the research, development and commercialization of technologies that target the science of healthy aging, today announced that the Senetek Board of Directors has implemented a new Corporate Communication policy to insure that the highest standards of corporate governance are met and that full compliance with all public company regulations is in place.

With this new policy the Board commits to insuring that all Senetek investors as well as the general public are kept current with all pertinent Company business matters as it relates to its securities.

On advice from corporate counsel, all future communications from the Company will be exclusively from press releases, SEC filings relating to events significant to Senetek business and from shareholder teleconferences addressing business updates.

About Senetek PLC:

Senetek PLC is a Life Sciences company engaged in the research, development and commercialization of breakthrough technologies that target the science of healthy aging. The company's extensive research collaborations have resulted in a strong pipeline of patented compounds and products with broad therapeutic applications and a leading presence in dermatology, most recently resulting in the development of kinetin, the active ingredient in the best-selling anti-aging product sold in the North American physician market. For more information, visit the company's websites -- www.Senetekplc.com, www.Pyratine6.com and www.PyratineXR.com -- or call 877-SENETEK (United States and Canada) or 707-259-6278 (International Locations).

This news release contains statements that may be considered 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. Forward-looking statements by their nature involve substantial uncertainty, and actual results may differ materially from those that might be suggested by such statements. Important factors identified by the Company that it believes could result in such material differences are described in the Company's Annual Report on Form 10-K for the year 2008 and subsequent Quarterly Reports on Form 10-Q. However, the Company necessarily can give no assurance that it has identified or will identify all of the factors that may result in any particular forward-looking statement materially differing from actual results, and the Company assumes no obligation to correct or update any forward-looking statements which may prove to be inaccurate, whether as a result of new information, future events or otherwise.

SOURCE Senetek PLC

CONTACT: Mike Rosen, mrosen@bratskeir.com, or Tara Madden,
tmadden@bratskeir.com, both of Bratskeir & Company for Senetek PLC,
+1-212-679-2233; or William O'Kelly of Senetek PLC, +1-760-226-3900, ext.
102

Web site: http://www.senetekplc.com/
http://www.Pyratine6.com/
http://www.PyratineXR.com/

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