EltaMD Launches "Heads, Shoulders, Knees & Toes" Campaign For Skin Cancer Awareness Month

Professional Skin Care Brand Urges Every Body to Make Sunscreen Part of Their Daily Routine and Protect Skin from Head to Toes

DALLAS, May 3, 2021 /PRNewswire/ -- In honor of National Skin Cancer Awareness month, EltaMD® Skin Care, the #1 Dermatologist-Recommended and Trusted professional sunscreen brand, is launching its "Heads, Shoulders, Knees & Toes" campaign, encouraging everyone to check and protect skin from head to toes to help reduce the risk of developing skin cancer.

EltaMD has partnered with actor and skin cancer survivor, Brooke Shields to help drive sun safety awareness.

According to the American Academy of Dermatology, skin cancer is the most common form of cancer in the United States. "1 in 5 Americans will develop skin cancer by age 701, and many people associate skin cancer with fair skin, even though survival rates for Black individuals2 who contract it, is much lower," says Dr. Mona Gohara, board-certified Dermatologist and Associate Clinical Professor Yale Department of Dermatology. "Most skin cancers can be prevented, and it starts with wearing daily, broad-spectrum protection and getting an annual skin check with a Dermatologist. I always tell my patients, find a sunscreen that works for you, and don't forget the commonly missed parts of the body like the feet, hands, and ears."

"This Skin Cancer Awareness month we wanted to break misconceptions about skin cancer with a campaign dedicated to every body, and every part of the body," says Echo Sandburg, CMO of EltaMD. "We'll celebrate the feet, hands, ears, and more—reminding people not to forget all parts of our bodies when applying sunscreen and checking for moles. Because every shoulder, knee and knuckle could use a little love."

To help drive awareness on the importance of taking a proactive approach to sun safety, EltaMD has partnered with actor and skin cancer survivor, Brooke Shields.

"As a skin cancer survivor, I know how dangerous this disease can be if not treated early," says Shields. "In 2013, after a routine checkup with my Dermatologist, a precancerous condition, solar keratosis, caused by sun damage, was found on the top of my lip. I never would have known had it not been for my annual checkup. It's a reminder to us all on the importance of prevention and early detection. My family and I practice sun safety including scheduling our annual Dermatologist exams, performing self-checks at home and wearing a broad-spectrum sunscreen daily."

Throughout May, EltaMD is also partnering with a wide array of board-certified Dermatologists including Dr. Muneeb Shah, Dr. Britt Craiglow, Dr. Luke Maxfield and Dr. Kavita Mariwalla, to help provide education around skin cancer prevention via EltaMD's Instagram page with engaging content.

Consumers are encouraged to visit EltaMD.Com/SkinCancerAwareness to learn more and get sun safety tips. Starting May 3, Melanoma Monday, users can participate in the EltaMD SPF Daily, Win Daily Sweepstakes hosted on the site, for a chance to win an EltaMD Sun Safety Kit for head-to-toe protection every day of the month.

Also starting in May, EltaMD will spread a sun safety message across the country with skin health bus tours, partnering with a variety of non-profits including Destination: Healthy Skin with the Skin Cancer Foundation, Colorado Melanoma Foundation Sun Bus and Epiphany Health Sun Bus, visiting more than 60 US cities. Follow @eltamdskincare on Instagram, watch the campaign video or visit EltaMD.com/SkinCancerAwareness to learn more.

About EltaMD® Skin Care
For more than 30 years EltaMD Skin Care has developed professional skin care products that are widely used and recommended by physicians. EltaMD has a deep medical heritage which began in wound healing, and they have applied that experience to create innovative products that help restore, protect and maintain healthy skin. Today, their broad-spectrum sunscreens are Dermatologist's #1 most trusted, recommended and personally used professional sunscreens is the US.

1 Skin Cancer Foundation
2 Skin Cancer Foundation

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