Broadlane And GeniCon Introduce New Agreements Covering Endo-Mechanical, Trocar, And Rigid Endoscopy Products
DALLAS and WINTER PARK, Fla., Sept. 21 /PRNewswire/ -- Broadlane and GENICON today announced new group purchasing agreements to take effect on October 1, 2006. Under the agreements, GENICON will offer endo-mechanical products, trocar products, and rigid endoscopy products and accessories to Broadlane's customers.
Said Gary Haberland, GENICON's CEO, "We embrace our new partnership with Broadlane, and believe that GENICON's state-of-the-art technologies and overall economic value will provide both immediate and long lasting substantial benefit throughout their customers' patient care systems."
Said Annetta Nellams, senior manager of diversity contracting services for Broadlane: "We are pleased to be able to add GENICON's offering to our already outstanding surgical contract portfolio. Our program continues to provide Broadlane with additional coverage that includes niche products and smaller service providers, and has grown quickly over the past three years. A number of Broadlane clients maintain active diversity purchasing programs and broadening the GPO portfolio to include historically under-utilized businesses has also supported these programs in reaching their goals."
About GENICON
GENICON, a private firm founded in 1998, is recognized as an emerging leader in the design, development, and distribution of a new generation of patented surgical instrumentation used for procedures in the field of Laparoscopy. These instruments are offered in both disposable and of limited life and are designed to address the evolving needs of the Minimally Invasive Surgery (MIS) market. Laparoscopic surgery is used by General Surgeons, Gynecologists, Urologists, and Pediatric Surgeons. It is used for procedures such as gall bladder removal, gastric (stomach) banding, and infertility procedures that were historically accomplished through open surgical techniques. For more information, visit www.geniconendo.com.
About Broadlane
Through a comprehensive set of services focused on contracting, purchasing, clinical and pharmacy cost management, labor, capital equipment and information management, Broadlane helps providers go further to reduce costs and improve financial performance.
Broadlane is known for superior and verifiable cost savings, deep clinical and operational expertise and technology that enables more effective spend management. Together, these capabilities help providers rapidly achieve industry-best procurement practices.
Broadlane serves thousands of acute care hospitals, sub-acute care facilities and physician practices across the country. The company has offices in California, Kansas, New York, Ohio and Texas. For more information, visit www.broadlane.com.
GENICONCONTACT: David McAdam of Broadlane, +1-972-813-7900, orDavid.mcadam@broadlane.com; or Clinton Hollowell of GENICON,+1-800-936-1020, or cbh@geniconendo.com