Acurian, Inc. Expands Specialized Consumer Marketing Group to Meet Increased Demand for Clinical Trial Patients
Published: Jan 15, 2013
HORSHAM, Pa.--(BUSINESS WIRE)--Acurian, Inc., a leading, full-service provider of global patient enrollment and retention solutions, announced today that it has doubled its consumer marketing group in response to record levels of customer demand for trial participants and an all-time high in project backlog. The consumer marketing group, which has grown from six to 12 full-time employees, is dedicated to enhancing Acurian’s wide-ranging and proven recruitment capabilities in direct mail, TV, radio, print, and online, while developing new strategies to cost-effectively reach people who live close, but are otherwise unknown to, research sites. Led by Erica Prowisor, Senior Director of Global Consumer Marketing, the expanded department functions as an in-house resource to provide sponsors with enrollment strategies and tactics underscored by unparalleled efficiencies in campaign development, launch, pricing, and quality control.