5W Public Relations (5WPR), an award-winning and top 10 independently owned U.S. PR firm, announced today the launch of a cannabidiol (CBD) specialty team that will work across core practice areas including Health & Wellness, Beauty, Food & Beverage and Consumer.
NEW YORK, Dec. 20, 2018 /PRNewswire/ -- 5W Public Relations (5WPR), an award-winning and top 10 independently owned U.S. PR firm, announced today the launch of a cannabidiol (CBD) specialty team that will work across core practice areas including Health & Wellness, Beauty, Food & Beverage and Consumer. A forward-thinking innovator in the PR space, 5W has consistently been recognized for its ability to remain ahead of the curve and propel clients into mainstream news, establishing brand resonance through results-driven earned media campaigns.
5W’s CBD specialty team will combine the industry-leading capabilities of its Health & Wellness practices with its long-history of expertise within the Consumer Brand space, as well as the strategic counsel of its leading Beauty and Food & Beverage practice areas.
The team, currently working with several clients in the CBD space, is committed to emerging as the voice for brands in the sector, devising innovative communications programs for clients within this emerging category.
“The Farm Bill moves the U.S. out of a long history of hemp prohibition, removing hemp from the Controlled Substances Act will create tremendous opportunity for CBD brands to market and sell products. Analysts are predicting that hemp could grow into a $20 billion industry by 2022 - there are tremendous public relations and marketing opportunities for companies in this space. We see the CBD market as a game-changer for many industries, and our newly created CBD specialty team will offer a unique value to clients within this emerging industry,” said Ronn Torossian, CEO of 5WPR.
PR services offered to CBD clients will include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities.
“Our aim is to spearhead PR innovation by disrupting the industry with emerging sectors like CBD,” continued Torossian. “There is a large effort needed to dispel myths and confusion surrounding CBD. Our team, with its capabilities and services, will be able to elevate clients beyond these obstacles, and cement CBD at the helm of modern products for Health & Wellness, Beauty, Food & Beverage and Consumer overall.”
About 5W Public Relations
5W Public Relations, a full-service PR Agency, helps some of the world’s most admired brands, corporations and personalities achieve more. 5W’s bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients’ communication efforts.
Media Contact
Ronn Torossian
rtorossian@5wpr.com
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SOURCE 5W Public Relations
