There’s a magic number that Anne Wojcicki sometimes invokes when she’s out on the media circuit. As co-founder and CEO of 23andMe, and a leading evangelist for genomic medicine, it’s not unusual to see Wojcicki in a TV studio talking up the benefits of personal genetic testing. From WSJ Live to CBS This Morning, Wojcicki has used her magic number to persuade viewers that buying 23andMe’s Personal Genome Service (PGS) is an investment in a new vision for medicine.
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