MOUNTAIN VIEW, Calif., April 20 /PRNewswire/ -- ZONARE Medical Systems, a developer of next generation ultrasound technology, today announced the company has been awarded “The Best of Show” for its innovative communications marketing the world’s first Convertible Ultrasound system. Developed by EPIC Brand Communications, the ZONARE campaign also won three first place honors in addition to the top award.
“Our new Zone Sonography technology is one of the ultrasound industry’s major advances in the past couple of decades,” said Mark Miller, vice president of sales and marketing for ZONARE. “We knew it was imperative to get noticed, yet as a start up, budgets would be limited. EPIC came up with a great clutter-breaking campaign which helped put us on the map.”
ZONARE won first place awards for best Professional Advertising, Professional Collateral, and Professional Direct Mail. The ZONARE work also won the prestigious Best of Show trophy, honored as the very best work of the entire show.
Zone Sonography technology has allowed ZONARE to bring the first Convertible Ultrasound(TM) platform to the industry with superb image quality. Clinicians are able to instantly convert the z.one system from a full-featured, cart-based unit into a premium compact ultrasound system with all the performance of substantially larger and more expensive ultrasound units, yet, with greater portability and clinical flexibility than conventional compact systems.
Combining a fundamentally new advance in ultrasound, Zone Sonography technology coupled with the z.one platform’s radically new physical design provides the maximum flexibility offering significant clinical and workflow solutions for a wide variety of customer challenges. The z.one platform’s Zone Sonography software-based architecture ensures that its performance will increase as improvements in processing power become available. This allows for fast, convenient upgrades in clinical capabilities, keeping clinicians at the forefront of diagnostic capabilities as well as protecting their investment. Upgrades can now be downloaded via the internet, another industry first.
“We knew ZONARE had a very unique technology that required extremely creative communications in a field that is dominated by large corporations,” said Paul Shortley, partner in EPIC. “Our mission was to communicate the message that the z.one system was not only new, but was far from your conventional ultrasound system, bringing many new workflow and clinical advantages to the market. Plus, we needed to do so in an economical, yet compelling way.”
The Diagnostic Marketing Association (DxMA) annually recognizes leading communications campaigns and marketing materials in Medical Diagnostic and Non-Medical Diagnostic divisions. For further information on the awards and to view ZONARE’s award-winning marketing communications campaign, please visit www.dxma.org.
About EPIC Brand Communications
EPIC Brand Communications is headquartered in Aliso Viejo, CA and provides a myriad of services ranging from brand development, research, and marketing planning through identity, advertising, collateral, and digital communications. Clients include Beckman Coulter, Biogen Idec, BioVentrix, Clearant, Compressus, Eklin, NeoMatrix, Pharmion, vasamed, Vestara, and ZONARE Medical Systems. For more information on EPIC or the E.P.I.C. Brand Building process, contact Paul Shortley at 949-215-9600, ext. 115, pshortley@epicbc.com, or access the EPIC website at www.epicbc.com.
About ZONARE Medical Systems
ZONARE Medical Systems, Inc. designs, develops, and manufactures premium compact performance ultrasound solutions, which combine revolutionary technology with an innovative physical design. Zone Sonography technology, ZONARE’s unique patented approach to ultrasound imaging, is focused on bringing the highest performance to all clinical settings, leading to advanced diagnostic capabilities, more cost effective operation and increased value to providers. For more information, please visit our web site at www.zonare.com.
ZONARE Medical Systems
CONTACT: Paul Shortley of EPIC Brand Communications, +1-949-215-9600, ext.115, or pshortley@epicbc.com; or Lars Shaw of ZONARE Medical Systems,+1-650-230-2787, or lshaw@zonare.com
