Veritas Genetics last week announced the availability of myGenome, a service that provides whole-genome sequencing, interpretation, and genetic counseling for $999 — a price point that experts in the field have long predicted would drive mainstream market adoption of the technology.
“This is the magic number people have been waiting for,” George Church, a pioneer in the genomics field and a cofounder of Veritas, told GenomeWeb. “It may not be the ideal number, but it’s what we’ve been waiting for.”
