It is hard to overestimate the importance of Steve Jobs on the American psyche. The co-founder and guiding force of Apple has died, succumbing to a long illness after only recently stepping down as chief executive. ?But his impact continues beyond his life, his business, his industry, his leadership, and his vision. One only needs to go to the Apple flagship retail store in Manhattan to feel his effect on the individual and industrial landscape. On any day of the year, the store is packed with tourists, many of whom are from other countries. In these moments, Jobs and his company personify an American cultural and business ideal of itself: “We invent these kinds of miracle things.”