NEW BRUNSWICK, N.J., Feb. 10 /PRNewswire/ -- 25 executive pharmaceutical company marketing personnel from around the Industry will be on hand on April 4th and 5th to discuss the most urgent and timely topics facing pharmaceutical marketers at the "4th Strategic Pharmaceutical Marketing & Branding Summit" in New Brunswick, NJ. The audience is expected to range from 400-600 attendees
Never in memory has the Industry faced such important profit and image challenges as it does in 2006. The meeting kicks off with sessions on strategic marketing, global marketing, pharma marketing for emerging and early-stage companies, the impact of MMA on pharmaceutical marketers, then moves into afternoon sessions on branding, segmentation, product launches, co-marketing/co-promotions, messaging, consumer/DTC, positioning, online/offline, the media mix, sampling, the marketing/sales interface, and other subjects of high interest.
A new and important topic to be addressed in depth as well is the recent emergence of many non-BIG-Pharma companies ranging from those soon to launch their first products to those with over a dozen marketed products. This development has caused a stir in the industry long dominated by companies with billion dollar drugs and worldwide marketing muscle. The advent of hundreds of smaller companies, many profitable, heralds a major development changing the shape of the face of the Industry, reports Strategic Research Institute.
Presenting companies include Lilly, Pfizer, Sanofi-Aventis, Coley Pharmaceuticals, J & J, Ortho-McNeil, Centocor, King Pharmaceuticals, ICOS, BiogenIdec, AstraZeneca, Amgen, Genzyme, MedImmune, Solvay, Amylin, Elan, Indevus, Santarus, Millennium, Sankyo, Abbott Laboratories, Altana, and several others.
The annual conference is part of the annual "Pharmaceutical Marketing & Sales (PMS)" series, an industry-wide information and networking extravaganza heavily attended by Pharma company high-level marketing executives. The 2006 show kicks off with a reception and dinner sponsored by Microsoft, then is followed by information sessions and networking on the 4th and then a dinner and gaming night sponsored by PDI, Inc. The themed nightly functions are also offered to encourage and facilitate attendee socialization.
To request the agenda, and/or apply for final speaking opportunities, contact the organizer, Mark Alexay of Strategic Research Institute at malexay@srinstitute.com or 212.967.0095, extension 251. Exhibitors may still reserve space to meet hundreds of prospective clients and showcase their offerings. Sponsorship opportunities may include exhibit space, much greater exposure, and speaking opportunities. Contact Mark Alexay at malexay@srinstitute.com or 212.967.0095, extension 251 to customize.
Strategic Research InstituteCONTACT: Mark Alexay of Strategic Research Institute,malexay@srinstitute.com or +1-212-967-0095, extension 251
Web site: http://www.srinstitute.com/
