NEW YORK, March 2 /PRNewswire/ -- Strategic Research Institute presents the 7th Annual Multicultural Pharma-Biotech & Healthcare: Market Development & Outreach forum, scheduled for March 16-17 at the Sheraton Woodbridge Place in Iselin, New Jersey.
With a rapidly changing patient population, the task before marketers goes way beyond providing in-language materials to ensure adequate adherence or compliance. Compelling cultural insights about these patients, their perceptions about various diseases, and approach to medications require retooling of traditional DTC or DTP campaigns. Beyond English language DTC, opportunities exist for brands to boost value through strategic investments in cultural competency, health-literacy, customized adherence programs, disease education initiatives, and grassroots partnerships. Collaborations are vital with key influencer groups affecting the lives and health of African American, Hispanic, Asian Pacific American and other diverse population groups who already constitute over 40% of the population in nine major U.S. states. Learn how various disease categories are stepping up to the new demands from healthcare marketers at this conference.
CONFERENCE SESSIONS INCLUDE: -- Cultural Competency in Healthcare and Health Literacy: Imperatives for Healthcare Marketing and Outreach -- The Case for Building Workforce Diversity and a Pathway to Collaborative Partnerships in the Multicultural Healthcare Arena -- Diabetes and Metabolic Health Outreach: Emerging Trends and Key Issues -- Evaluation of the MiDieta (MyDiet) eHealth Portal to Facilitate Improved Diets, Increased Fitness-Levels, and Weight-Loss among U.S. Hispanics -- The Asian American Market: Cutting Away the Myths to Find Incremental Growth Opportunities -- Evolution of Successful Multicultural Healthcare Initiatives -- Case Study -- Why the Internet will become a strong asset to Healthcare players in building Relationships with African American consumers -- Padres Contra El Cancer: How Non-Profit Organizations Fight Disease in a Competitive Healthcare Environment -- Changing Landscape of Healthcare Marketing: Opportunities and Roadblocks for Multicultural Outreach and Development -- American Diabetes Association Shares Insights on Outreach Initiatives -- Multicultural Segmentation Update: New data on African-American, Asian-Pacific and Hispanic Consumers and Healthcare Highlights -- Asian Senior Market: Special Needs of 55 Plus Segment -- Multicultural Community Outreach & PR: Building and Evaluating Programs that Suit your Brands. SPECIAL REGISTRATION RATES:
Executives from pharmaceutical and biotechnology companies or health plans, hospitals, and managed care organizations will be offered special registration rates. For more information, please contact Rupa Ranganathan: 212-967-0095 ext. 252 or rranganathan@srinstitute.com
FOR COMPLETE CONFERENCE DETAILS AND REGISTRATION INFORMATION: Conference Web site: http://www.srinstitute.com/CM457 Phone: 800-599-4950 / 212-967-0095 E-mail: info@srinstitute.com Please mention keycode DPR001437 when registering. CONTACT: Rupa Ranganathan Senior Vice President & Ethnic Strategist Strategic Research Institute Phone: 212-967-0095 ext. 252 E-mail: rranganathan@srinstitute.comhttp://www.srinstitute.com/CM457
Strategic Research Institute
CONTACT: Rupa Ranganathan, Senior Vice President & Ethnic Strategist,Strategic Research Institute, +1-212-967-0095, ext. 252,rranganathan@srinstitute.com
