RESTON, Va.--(BUSINESS WIRE)--An estimated 30 million Americans suffer from chronic insomnia. Many of these people do not seek help for their sleep problems, while many rely on medications to get them through the night. Unfortunately, most of these approaches are not long-term solutions and as with all medications, are not risk-free. Yesterday, the FDA issued a warning that sleeping pills can sometimes cause 'Sleep-Driving.' In the past, insomnia sufferers have not had the option of behavioral therapy in the comfort of their homes. A new product called SleepKey® developed by PICS, Inc. is designed to bridge this gap by delivering a drug-free treatment as a self-help modality.