Thank heavens I love my fruit and vegetables!! because I love the sun. I am pretty careful in the sun. I do not use sunscreen as I do not like putting chemicals on my body, but I do not sit too long in it any more. In Mexico, I almost always sat under an umbrella. Read on……. Phytochemicals shown to protect skin from sun damage. One in five Americans will develop skin cancer in their lifetime. According to reports, 65% of new cases of melanoma are related to exposure to UV rays, or the sun. This simple, yet profound fact has led to a mass media campaign advocating liberal use of sunscreen. Unfortunately, critical research on the importance of phytochemical protection against UV rays has largely been ignored. A large body of evidence has shown that phytochemicals found in fruits and vegetables protect the skin from sun damage.