Pfizer Ltd., the Indian unit of Pfizer Inc., on Tuesday launched blockbuster drug Viagra in the country, aiming to treat some of the estimated 90 million Indians suffering from erectile dysfunction.
"We expect to capture 10 to 15 percent of the market in the next two years," K.G. Ananthakrishnan, senior director, pharmaceuticals at Pfizer Ltd., told reporters. "The estimated market size is about 750 million to a billion rupees."
The billion-dollar drug would initially launch in 30 cities, seven years after it first hit the U.S. market.
