The Switzerland-based pharma company is the exclusive treatment sponsor for the Power of One campaign. The campaign was launched last year by the charity Malaria No More, with funding and support from several partners, including Novartis, the Zambian Government, 21st Century Fox and the Bill & Melinda Gates Foundation.
Every dollar donated to the campaign provides for a full treatment course for a child with malaria in Africa. Funds have been raised via social, mobile, and e-commerce technologies.
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