Edible weed makers want to take a bite out of the $5.4 billion legal marijuana industry in what seems like the most counterintuitive way possible: give people less pot.
Small-dose, or “microdosed,” edibles make up one of the fastest rising sectors of the industry, according to a group of panelists at the recent New West Summit in San Francisco, California.
These products, which range from marijuana-infused chocolates and sweets to barbecue sauce and bottled water, often contain between five to 10 milligrams of tetrahydrocannabinol (THC), the psychoactive ingredient in weed. It’s a conservative dose for adults who don’t know their tolerance or are consuming for recreational, rather than medical, purposes.
