MUNDELEIN, IL--(Marketwire - January 27, 2011) - Medline Industries, Inc., the nation’s largest privately held manufacturer and distributor of healthcare supplies, recently launched a new hospital-quality orthopedic soft goods line marketed under the well-known Curad® brand. The line, to be sold through healthcare medical equipment dealers and retail stores, includes products to help patients recovering from orthopedic surgeries, injuries and accidents, such as wrist splints, thumb braces, back supports, hernia belts, arm slings, cast and bandage protectors, and more.
“Injury support and prevention is a growth area and we’re excited to enter this market with our new orthopedic line that reflects Curad’s long-trusted name as a provider of high quality healthcare products,” said Pete Furlong, president of Medline’s Durable Medical Equipment division. “We’ve developed new vibrant packaging that clearly communicates to the end user the purpose of the product and how to use it, as well as helpful marketing tools for the retailer.”
As part of the new orthopedic line, Medline is introducing the Curad® Performance Series™, products designed to help avoid injury in active individuals involved in sports or physically demanding occupations. Products include knee, wrist, ankle and elbow supports, and back supports for safe lifting.
Medline’s dealer marketing program includes brand-building tools such as point-of-sale custom planogram displays, product guides to help the physician or dealer reference the appropriate product for a patient’s condition, patient education brochures, prescription pads and a tape measure.
About Medline Industries, Inc.
Medline, the nation’s largest privately held manufacturer and distributor of healthcare products, manufactures and distributes more than 100,000 products to hospitals, extended-care facilities, surgery centers, home care dealers and agencies. Headquartered in Mundelein, Ill., Medline has more than 900 dedicated sales representatives nationwide to support its broad product line and cost management services.
Media Contacts:
Jerreau Beaudoin
(847) 643-3011
John Marks
(847) 643-3309
