Today Loop™, a state-of-the-art circular shopping system, officially launched the pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C., as well as announced The Kroger Co. and Walgreens, respectively the country’s largest grocery retailer and one of the largest pharmacy chains, as the founding retailers in the United States.
| NEW YORK, May 21, 2019 /PRNewswire/ -- Today Loop™, a state-of-the-art circular shopping system, officially launched the pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C., as well as announced The Kroger Co. and Walgreens, respectively the country’s largest grocery retailer and one of the largest pharmacy chains, as the founding retailers in the United States.
First announced at the World Economic Forum in January, Loop enables consumers to responsibly consume a variety of commonly used products from leading consumer brands in customized, brand-specific durable packaging that is delivered in a specially-designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused – creating a revolutionary circular shopping system. “Kroger’s commitment to embrace innovation on our path to Zero Hunger | Zero Waste aligns perfectly with Loop’s mission to create a convenient circular packaging solution for consumers,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “We believe in giving our customers sustainable packaging choices they can feel good about. As the exclusive grocery retail partner for Loop in the United States, Kroger is taking another big step toward a world with zero waste.” Consumers in the pilot region who want to sign up for Loop are encouraged to visit www.loopstore.com and apply to become a participant or log on to www.thekrogerco.com/loop or www.walgreens.com/loop. In the future, the partners aim to enable more consumers to purchase Loop products online and in stores in select Kroger and Walgreens markets. “Walgreens is excited about this opportunity to help consumers purchase sustainably packaged products and contribute to a healthier planet,” said Lauren Brindley, Walgreens group vice president of beauty and personal care. “Innovative collaborations with partners like Loop are critical to solving the complex issue of reducing single-use plastics. Our customers look to us to innovate so that together we can reduce waste and increase re-use.” Consumer product companies on Loop in May and onwards:
The World Economic Forum is building a collaboration hub to help stakeholders accelerate and scale innovative reuse efforts like Loop that are focused on addressing disposable waste. “Loop is opening up an exciting innovation space by pioneering a fundamental rethink of the way we consume, produce and distribute,” says Zara Ingilizian, Head of the Future of Consumption at the World Economic Forum. “Loop was designed from the ground-up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce,” said Tom Szaky, founder and CEO of Loop and TerraCycle. “TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum Future of Consumption Platform, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging.” In addition to the launch of the platform, Loop also unveiled a real estate partnership with Brookfield Properties to offer the shopping platform first in New York as an amenity to employees at Brookfield Place (BFPL) in Lower Manhattan and then residents at One Blue Slip at Greenpoint Landing in Brooklyn. How Loop works: To learn more about Loop, visit www.loopstore.com About Loop About Kroger About Walgreens
SOURCE Loop US LLC |
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