In an open letter published today in several top U.S. newspapers, Eli Lilly and Company (NYSE: LLY) Chairman and CEO Dave Ricks encouraged anyone who needs help affording their monthly prescription of Lilly insulin to call the Lilly Diabetes Solution Center where they can find cost-saving options that meet their personal circumstances.
| INDIANAPOLIS, Dec. 19, 2019 /PRNewswire/ -- In an open letter published today in several top U.S. newspapers, Eli Lilly and Company (NYSE: LLY) Chairman and CEO Dave Ricks encouraged anyone who needs help affording their monthly prescription of Lilly insulin to call the Lilly Diabetes Solution Center where they can find cost-saving options that meet their personal circumstances. Millions of Americans, including those who use insulin, will face high-deductible insurance payments when many insurance plans reset in January. Without adequate support, people with high deductible plans – as well as people without insurance at all – often find insulin and other treatments for diabetes unaffordable. Lilly offers several solutions to help address this gap in the health care system:
Lilly is committed to expanding awareness of these solutions. The letter from Ricks is appearing in more than 40 newspapers this week, including The New York Times, Washington Post, Los Angeles Times, Chicago Tribune and USA Today. The ad will also appear in Spanish-language newspapers such as el Nuevo Herald in Miami, Fin de Semana in Chicago and Excelsior in Los Angeles. The print campaign precedes a significant digital advertising campaign in numerous news and consumer publications starting later this month through March. In the published letter, Ricks said, “We’ve heard too many stories about people with diabetes who struggle to afford their insulin. That needs to change. You should not have to ration your treatment, and you should not have to choose between insulin and putting food on the table. Your health is too important.” The full letter from Ricks can be found in both English and Spanish at lilly.com. The Lilly Diabetes Solution Center, and many of the cost-savings options found there, launched in 2018. Mike Mason, senior vice president of Connected Care & Insulins, said Lilly launched the awareness campaign to ensure people know where to go for help if they use Lilly insulin. “We’ve been able to provide solutions for tens of thousands of people who need help. And while we’ve communicated the Solution Center as a resource in many ways, some people, unfortunately, are still not aware of the options we offer,” Mason said. “People without insurance are particularly vulnerable because they are not in the system at pharmacies. We hope this campaign provides more visibility to the resources available for people. “We’re anxious to help anyone who needs assistance,” Mason added. “The calls are short and there’s no paperwork to fill out. We’ve worked to keep the process as simple as possible.” Health care professionals at the Lilly Diabetes Solution Center can be contacted at (833) 808-1234 from 9 am to 8 pm (EST) Monday through Friday. Call center representatives will help ensure people are paying the lowest cost possible based upon their personal circumstances. About Diabetes About Lilly Diabetes About Eli Lilly and Company Refer to: 1Centers for Disease Control and Prevention. National Diabetes Statistics Report, 2017. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Dept of Health and Human Services; 2017. 2International Diabetes Federation. IDF Diabetes Atlas, 8th edn. Brussels, Belgium: International Diabetes Federation, 2017. http://www.diabetesatlas.org.
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