PHILADELPHIA, May 15 /PRNewswire/ -- Endo Pharmaceuticals Inc. and Project Sunshine announced a ‘Project Sunshine Patches Day’ program partnership designed to help brighten the day of pediatric patients at children’s hospitals in select cities nationwide. Endo Pharmaceuticals will sponsor 10 Project Sunshine events with pediatric hospital patients to facilitate quality playtime and craft activities, and distribute stuffed animals to all participants.
Despite increasing efforts to assuage fear in hospitalized children, healthcare providers continue to face challenges managing procedure-related pain and the anxiety that can be associated with it. In a recent survey of 200 pediatric healthcare professionals conducted by Roper Public Affairs & Media in partnership with Endo Pharmaceuticals, 75 percent of respondents said their patients demonstrated anxiety prior to venous access and other superficial procedures.(1) Children who experience pain or anxiety-related discomfort are at risk for developing subsequent, long-term aversions to treatment experiences.(2)
“For pediatric patients, hospital stays can be frightening and even traumatic, which is why we feel it is so important to try to improve the quality of life for these children,” said Amy Saperstein, Executive Director, Project Sunshine. “We are delighted to bring our volunteers and arts and crafts activities to hospitals around the country, and thank Endo Pharmaceuticals for their generous support to make these events possible.”
“Endo Pharmaceuticals is committed to improving the lives of patients and meeting the needs of healthcare professionals,” said Peter A. Lankau, Chief Executive Officer, Endo Pharmaceuticals. “We are pleased to partner with Project Sunshine in an effort to brighten the day of pediatric patients and raise awareness about issues essential to their care.”
Endo Pharmaceuticals and Project Sunshine will conduct the ‘Project Sunshine Patches Day’ events at 10 hospitals across the country during the summer of 2007.
About Project Sunshine
Project Sunshine is a nondenominational, nonprofit organization that provides free programs and services to children and families who are affected by serious medical challenges. Project Sunshine sends volunteers to visit hospitalized children and their families to provide arts and crafts, tutoring, entertainment and special events. Project Sunshine volunteers are corporate executives, lawyers, artists, students and people of all ages and backgrounds who donate their time and resources to improving the lives of children and families in need. Project Sunshine has 180 chapters throughout the United States, Canada and in Kenya. In the last year, 10,000 volunteers served 100,000 children and families.
About Endo
Endo Pharmaceuticals Holdings Inc. is a fully integrated specialty pharmaceutical company with market leadership in pain management products. Through its wholly owned Endo Pharmaceuticals Inc. subsidiary, the company researches, develops, produces and markets a broad product offering of both branded and generic pharmaceuticals, meeting the needs of healthcare professionals and consumers alike. More information, including this and past press releases of Endo Pharmaceuticals Holdings Inc., is available online at http://www.endo.com.
1 Data on file. Endo Pharmaceuticals Inc., 2007.
2 Weisman SJ, et al. Archives of Pediatric & Adolescent Medicine.
1998;152:147-149.
Endo Pharmaceuticals Inc.
CONTACT: Katie Meginniss of Endo Pharmaceuticals Inc., +1-610-558-9800, orMarissa Magnetti of GCI Group, +1-212-537-8008, for Endo PharmaceuticalsInc.
Web site: http://www.endo.com/
