Among the first manufacturers of both penicillin and Jonas Salk's polio vaccine, 138-year-old pharmaceutical company Eli Lilly is no stranger to producing medical advances. But Lilly's management team realized a few years ago that if the company were to remain an industry leader, it would have to improve the IT tools of its front-line people: the 16,000 sales reps, medical liaisons, and account managers who call on healthcare professionals and administrators worldwide.
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